Krepe-Kraft Goes Techie with Uinvite
We recently received a 20 page brochure from Krepe-Kraft presenting “the next revolution in invitations.” Powered by Uinvite, Krepe-Kraft describes this as “the future of traditional invitations.” While I will leave it to the reader to explore the Uinvite website, the sales pitch is that “tradition and technology can coexist peacefully and gracefully – the elegance and beauty of the traditional paper invitation and the technology to make the whole experience for hosts and guest more convenient and enriching.”
In an era where online resellers are masquerading as fine paper companies, there is no reason why paper companies can’t pretend to be tech-savvy online retailers. No wonder the consumer is confused and disoriented. Krepe-Kraft’s sally into the world of high-tech seems ill-advised and certainly doesn’t augur well for the “next revolution in invitations.” Krepe-Kraft’s “revolutionary” idea is to provide the invitation packaging of a color-coordinated Uinvite CD which houses all kinds of user-friendly goodies for the recipient. In effect, the invitation is simply the packaging for the CD. My question: Why bother?
If this is the future of invitations, it certainly won’t have a long life. I don’t mean to throw cold water on Krepe-Kraft’s or Uline’s plans, but distributed CDs are sooooo yesterday that they are probably next in line for extinction after the Dodo bird. Even people my age (and I’m not a Spring chicken) download music, video, files and software to their iPod, Blackberry, Smart Phone or other similar devices. Gosh, they don’t even hand out CDs at tech conferences anymore. If I can be brutally honest, this is a corporate planning exercise gone awry.
April 9th, 2009 at 2:03 pm
[...] invitation and the technology to make the whole experience for hosts and guest more con Source: http://www.stationersguild.org/news/2009/04/08/krepe-kraft-goes-techie-with-uinvite/ Apr 9 Krepe-Kraft Goes Techie with [...]