Never underestimate the role of business stationery
Sheila May, the owner of Therese Saint Clair, writes that “business stationery is the simplest, most obvious and cost-efficient advertising, marketing and public relations vehicle your business will ever use.” Sheila goes on to say “Hand someone your business card and you are handing someone your brand, your identity and your professional credibility. What you are on paper is what you are instantly perceived to be in business.”
In his book, The Etiquette Advantage in Business, Peter Post writes “business stationery is a form of public relations.” We often say that you never get a second chance to make a first impression, and many business relationships begin with the simple exchange of business cards. Says Sheila, “it’s surprising to see how little time business people spend on designing a proper suite of stationery. They are often shocked to see the difference that fine stationery can make: it’s like giving your business a fresh coat of paint.”
While Crane & Co. remains a popular choice for business stationery, many fine paper companies have greatly expanded their business offerings. In particular, we have noted that a number of fashionable invitation designers now have now expanded their calling card and business card lines. We recently received samples of letterpress business cards from Oblation that are simply stunning and quite well-priced.
If your business stationery could use a facelift, we strongly recommend contacting a Stationers Guild store in your neighborhood. Also, we would encourge you to consult the Stationers Guild website which has some excellent advice on designing your business stationery.