Embossed Imprint on Wedding Invitation Envelopes
I heard recently from a fellow stationer that one of her clients had complained that a blind embossed store name on the underside of the envelope flap of a wedding invitation was “cheap” and “overly promotional.” First of all, blind embossing is not cheap as it requires an additional printing pass and; secondly, while promotional, it is generally regarded within the industry as a symbol of stationery excellence.
We were both surprised at the client’s reaction considering the fact that she was dressed from head to toe in brand-name merchandise and drives a conspicuously branded automobile. Perhaps it was a bad hair day, but to complain about a store name blind embossed on the inner flap of an envelope is akin to complaining about a hallmark on a sterling silver frame.
I know of few companies who provide this fast-disappearing touch of stationery excellence. Although it is not widely known, Crane & Co. still provides this lovely service. If you are fortunate to receive a letter with a store-imprint on the envelope flap, you can be assured that the sender appreciates fine stationery.
Sheila P. May
Thérèse Saint Clair
February 1st, 2010 at 4:51 pm
Dealer’s embossing has almost become a thing of the past! But oh what a pleasure it is to see that discreet name of the stationer on your stationery and invitations. Although Crane still offers it for an extra charge, we emboss our client’s envelopes here in the store to give it that final touch!
Maureen Hall