The Stationers Guild

Constance Kay and the Art of the Greeting Card

During this week’s Gift Show at the Javits Center in New York City, Sheila and I were kindly invited to Constance Kay’s lovely studio  in midtown Manhattan for champagne and hor’dourves.  For those unfamiliar with Constance Kay, suffice to say that she is the High Priestess of greeting cards (boy would she hate that title). 

Contrary to what is going on in the greeting card industry, Constance is a beacon of light by helping many talented artists apply their unique talents to create a stunning array of hand-made greeting cards.   Representing well over 70 artists, Constance - with the able support of her husband David – encourages these artists to use their talent to create unique greeting cards for important occasions in people’s lives.  Each artist has their own style or “look” and it is breath-taking to see what these remarkable artists can create on a folded piece of elegantly crafted paper  not much larger that 5″x 7″.

Maureen Cole Greeting Card

As a favor, we received a few samples of new artists that have recently joined the fold.   For instance, Maureen Triece Cole, whose beautiful card sample is displayed above has a Masters of Fine Arts degree from Texas Women’s University and is an accomplished artist whose work has appeared in numerous juried competitions, group exhibitions and individual shows.  Erica DiPaulo (see design below) lives in central Ohio with her husband, two children, two dogs and a rabbit.  This beautiful collage in orange and textured paper makes me yearn for spring when the birds will begin to sing again.

Erica DiPaulo Greeting Card

Sheila and I have been so moved by the great artists featured by Constance that we donated the Therese Saint Clair  greeting card collection of over 5,000 cards to charity many years ago.   There are greeting cards and greeting cards, but a Constance Kay greeting card is to be treasured.  The artist supplies the cover to your personalized greeting, but you must supply the message. 

If you are looking to break out of the cookie-cutter greeting card mold and discover an artist who captures the spirit of the occasion, Constance Kay may be just what the doctor ordered.  We thank Constance for exposing these artists to a wider public and we and our clients are greatly enriched by the experience. 

Richard W. May
Therese Saint Clair

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7 Responses to “Constance Kay and the Art of the Greeting Card”

  1. Phyllis Says:

    I agree completely. She is and has been terrific. Saw that she was just at the Gift Show.

  2. Linn Says:

    She is a pioneer in presenting unique and beautiful handmade cards worldwide and a lovely person to boot. And like her name, she has been a constant in the field for over 20 years. We love her.

  3. Dawn Friedman Says:

    Just wanted to note a couple of corrections! My sister is one of the artists featured below and her name is actually Erica DiPaolo and hers is the first image. She is terrifically talented and has a huge range of gorgeous cards. Being on Constance Kaye’s roster has kept her very very very busy this year with orders — she is having a ball! Thank you for featuring her here. :)

  4. Richard May Says:

    Thanks Dawn. Sorry for the mistake. Agree that Erica is “terrifically talented” and thrilled that she is able to share her artistic passion with those who love finely designed greeting cards. We wish her well and happy that she is having a ball!

  5. Katherine Says:

    I have to respectfully disagree here. I am very familiar with the Constance Kay line and I feel that her greeting cards are a far cry from “art” and hardly worth the high price tag. The are priced high because she takes a 30-40% cut of the wholesale price of all her artists’ cards which forces her to price them so high. How do I know this? I was one of her artists several years ago.

  6. Richard May Says:

    Polite disagreement and different points of view are always welcome on the Stationers Guild. There are many economic models for designers and artists to follow. What works for one may not work for another. Clearly, doing everything yourself (design, production, merchandising and distribution) allows one to keep a bigger piece of the pie. Nevertheless, working all fronts is often an enormous distraction to the artist’s primary interest: design. I am thrilled that you have found a model that works successfully and that you are now able to market your artistic skills in a way that is both financially rewarding and creatively satisfying.

  7. INGRID WILSON Says:

    Hello Constance Kay

    I think that all of the cards are so very beautiful and I would love to be an artist for you, I have always had a great passion for designing cards and perhaps if you get a chance you can take a look at my cards, I am very new to this business and I am really enjoying it.
    Thank you so much in advance and have a lovely day.

    Regards
    Ingrid Wilson

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