The digital camera has revolutionized photography. The rapidly evolving technology has made it possible for the amateur to take great photographs, one of which often ends up on the family’s annual holiday card. As a stationer, I am often asked whether I prefer cards that are digitally imprinted on the card or photographs which are mounted on the card using adhesive strips.
Invariably, I believe that photographs printed on photographic paper are superior to images that are digitally reproduced on paper. If consistent and high print quality are your overriding objectives, then a commercially reproduced photograph is your best choice.
There is nothing easier than visiting your local photography store or photo printer and having high quality images printed in a matter of minutes at prices which are generally less than 20 cents per photograph. Nevertheless, images from your digital camera often get cropped when converting them to a standard 4″x 6″ photograph. This is because the aspect ratio is slightly different from the standard 35mm image.
Without going into a lot of detail (see previous digital photograph article), you might lose about 1/4″ off the top of a horizontal photograph. If you have already cropped your image, this means that you might lose the top of someone’s head when the edited photograph is produced.
To avoid having this problem, be careful and avoid cropping your photograph too closely. Better yet, I just learned this little secret when printing some photographs for a client: rotate the picture 180º and this will cause the body(ies) to be cropped while leaving the heads intact.
For those seeking an attractive photo card with great print quality and beautiful designs, take a look at William Arthur’s holiday photo cards. William Arthur offers a variety of printing options for holiday photo cards. Have your photographs imprinted directly on the card using William Arthur’s superior digital printing capabilities or use their photomount cards and mount your photographs with the pre-applied adhesive strips. Whichever option works best for you, William Arthur is a good choice for those seeking a stylish photo card at an affordable price.
Richard W. May
Thérèse Saint Clair