Greeting Card Industry Update
In one of the many (actual several) stationery-related forums I frequent, I came across this very interesting infographic on the Greeting Card industry by Kate Harper.
While I am sure that most of us wish that greeting card sales would be spread over the year rather than concentrated during the holiday period, we have noticed an uptick in the number of people buying greeting cards. In fact, people of all ages (yes, mostly women) seem to be gravitating back to the simple elegance of a paper greeting card. Perhaps, social “sharing” has proved to be an unfulfilled relationship.
Whatever the reason, we are happy for struggling designers and retail outlets that still purchase greeting cards the old-fashioned way: one card at a time.
Therese Saint Clair