http://www.stationersguild.org/news/industry-news/walmart-state-of-mind-greeting-cards/ Trends in stationery, wedding invitations, social stationery, baby announcements and holiday cards Mon, 09 Apr 2012 23:44:45 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.stationersguild.org/news/industry-news/walmart-state-of-mind-greeting-cards/comment-page-1/#comment-7891 Overwrought » Blog Archive » Walmart State Regarding Mind: Greeting Cards Wed, 21 Mar 2012 21:05:53 +0000 http://www.stationersguild.org/news/?p=4802#comment-7891 [...] Walmart State Regarding Mind: Greeting Cards [...] [...] Walmart State Regarding Mind: Greeting Cards [...]

]]> http://www.stationersguild.org/news/industry-news/walmart-state-of-mind-greeting-cards/comment-page-1/#comment-4396 Angelo Thu, 03 Feb 2011 19:14:27 +0000 http://www.stationersguild.org/news/?p=4802#comment-4396 Excellent Article! They've driven out margin and what's left are mundane and largely unimpressive cards on store shelves people feel FORCED to buy. The consumer gets very little choice because the products (from the large card makers) all seem to look and "feel" the same. It's as though the big players can no longer innovate (physical cards) and have abandoned the segment to focus on the online space. That's the reason I created Gabe & Co. (www.gabeandco.com), to bring cards that are visually interesting AND emotionally relevant. A small thing but given where the big players have taken the industry, it’s an innovation. Excellent Article! They’ve driven out margin and what’s left are mundane and largely unimpressive cards on store shelves people feel FORCED to buy. The consumer gets very little choice because the products (from the large card makers) all seem to look and “feel” the same. It’s as though the big players can no longer innovate (physical cards) and have abandoned the segment to focus on the online space. That’s the reason I created Gabe & Co. (www.gabeandco.com), to bring cards that are visually interesting AND emotionally relevant. A small thing but given where the big players have taken the industry, it’s an innovation.

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