The Stationers Guild

Posts Tagged ‘bamboo paper’

Business Cards 101

Saturday, March 21st, 2009

“You never have a second chance to make a first impression.”  I can’t remember who had this sage but practical piece of advice, but nothing could be more true in today’s electronic workplace.  With website page views clocking in at 1.8 seconds and a “twit” on Twitter limited to 140 characters, you’ve got to make a strong positive impression from the get-go.

With your social and business network persona on display 24/7, one might ask if the business card is still relevant?  Thank you, it is!  In fact, we are seeing a resurgence in consumer demand for tastefully designed calling cards and business cards.   Despite the down economy, customers at Therese Saint Clair are trading in their fast-print cards for more distinctive business cards.  Business professionals recognize that their non-descript business cards just may not make it to their recipient’s Rolodex.  Maybe it makes sense to invest in a little image-building.  One way of doing so is to have an elegant business card printed on fine paper stock.

While Crane & Co. has long been the company of choice for fine business stationery, many other companies are now introducing their own distinct lines of business stationery.  William Arthur has a good selection of business cards printed on 96# paper stock to go along with a growing selection of fine stationery.  Smock Paper has a stylish but somewhat pricey line of letterpress business cards printed on bamboo paper.  Lallie and Encore have some great designs for truly distinctive business cards.

If you feel your stationery is not making that right “first impression” then perhaps a visit to a Stationers Guild member store is in order.  There you can work with experienced stationers to custom design a business card of your choice.

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Not so green wedding invitations

Thursday, December 11th, 2008

I was recently drawn to a news article published December 4, 2008 in the New York Times entitled “How Green Can a Christmas Trees Be?“  The article strongly suggests that buying a Christmas tree free of pesticides and fungicides is like finding a needle in a haystack.  The article infers that the vast majority of the 31 million trees sold in the United States last year contain some form of chemical treatment.

As stationers, we are sensitive to environmental concerns and monitor evolving trends in the industry.  Many of the leading boutique design firms have clear environmental guidelines on the materials used in producing fine stationery and custom invitations.  This is particularly true for many firms that design letterpress wedding invitations.  Many insist on using only papers produced from organically grown cotton and most have shifted from using oil-based inks to vegetable inks.  Smock Paper has gone one step further in producing beautiful letterpress invitations from bamboo.

Letterpress on Bamboo by Smock Paper

Letterpress on Bamboo by Smock Paper

Having attended several conferences on the environment, I must sadly conclude this is a complex subject and that there are many shades of “green” when it comes to intelligent debate.   What disturbs me the most is the vast number of unsubstantiated claims made by merchandisers anxious to get on the “green” bandwagon.  Scot Case of TerraChoice Environmental Marketing described Six Sins of Greenwash at a business conference last summer.

As consumers, we want to be seduced by the notion that we are “doing the right thing for the environment” by using recycled paper for wedding invitations.  Don’t you feel cheated when you find out that only 30% comes from recycled paper? Did you stop to consider that paper made from cotton and recycled cotton rag from textiles mills has been a “green” choice for over 200 years?  Granted, the carbon footprint left behind by the production of paper and the use of pesticides and herbicides are serious concerns, but one needs to step back from the green “hype” or “Greenwash” and make decisions on what you see in front of you.  As Scot Case of TerraChoice says, “all decisions you make inevitably leaves a carbon footprint, the real challenge is to make the ones that are less harmful to the environment.”

Contact a Guild member store in your neighborhood to learn more about how you can make informed decisions about the environment.  Choosing a green wedding invitation may not be as difficult as you thought.

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