Brian Lawrence is one of the true experts on how to build a credible personalized stationery and custom invitation business. With substantial experience in both camps, Brian understands the needs of bricks and mortar stationery stores as well as vendors who create and print cutting edge designs which shape our industry.
On Monday, March 28th, Brian and other leading experts will be hostingThe 21st Century Bride, an event which is certain to change the way you approach your wedding business. This event will be held in East Rutherford, NJ but will be broadcast around the world for those that can’t attend in person. There is already considerable interest in this event, so book your reservation now and learn from the leading experts in the industry. At $129 for the online presentation, this is a bargain that will pay for itself many times over.
As readers of the Stationers Guild are aware, Brian and I share many of the same concerns over the forces that are shaping our industry. Brian has foundedLocal Traffic Builder which helps local merchants optimize their business for online search. With bridal couples increasingly using the internet for online search, many small stationery stores are missing the boat because they simply can’t be found by people who would like to shop locally. Whether you have a website or not, I would strongly recommend contacting Local Traffic Builder to see what Brian and his colleagues can do to improve your search results.
Sheila and I just received an autographed copy of Marjorie Maxfield’s delightful new book entitled The Write Stuff: A Modern Guide to Personal Stationery & Weddings. With accolades from Brian Lawrence of Encore Studios and Nancy Lowell Lashley of Lallie (among others), this short and entertaining book is an educational quick read for those interested in fine stationery and custom wedding invitations. With etiquette and civility often overlooked in today’s wedding planning, The Write Stuff is a useful guide to help bridal couples cope with the demands on their time and sensibilities. The Write Stuff: A Modern Guide to Personal Stationery & Weddings may be purchased online for $19.95. Found below is a recent interview with Marjorie on a Fox affiliate in Houston, Texas.
In The Write Stuff, Marjorie offers some practical and helpful advice with wit and charm to help plan a successful wedding. With over 20 years experience in the stationery business and the former owner of Tanglewood Gifts and Stationery, in Houston, TX, Marjorie’s client list includes Presidents and First Ladies, astronauts, sports and rock legends and celebrities from literally all walks of life. Now a professional guest speaker, Marjorie will be a featured guest speaker at Bridal Showcase productions in Baltimore, Richmond, Washington, D.C. and Denver in the coming months.
The twelve chapter book (excuse me, Twelve “Cantos” which in Latin is cantus and in Sanskrit means chapter) covers such topics as “e-business communiques,” “the art of being remembered,” and “a modern guide to wedding stationery.” One area that was certainly music to my ears was her section on “Stationery Stores are the Brides Best Friend.” ”The staff will listen to your thoughts, understand your timetable, and translate your tastes into something beautiful and within your budget. They will share with you their knowledge of wedding stationery and social etiquette, and basically guide your every choice. The advantages of a stationery store? Priceless. I promise.” Marjorie said it far better than I could: Maybe that is why she is on the speaking tour!
Cover of The Write Stuff
Marjorie is refeshingly hip and deftly moves between the traditional and what’s in vogue in wedding stationery etiquette without losing her balance or sense of humor. Sophisticates from the Northeast might quibble at some of her etiquette suggestions, but The Write Stuff has been put together with grace and elegance and certainly deserves exposure in leading stationery stores throughout the US.
Thank you Marjorie for this precious contribution of “Wed-etiquette.” Bridal couples can save themselves much angst and many wrong turns by purchasing Marjorie Maxfield’s The Write Stuff.
