Last days for Christmas Photo Cards
Wednesday, December 21st, 2011As a stationer, I am repeatedly questioned if digitally-reproduced Christmas photo greeting cards are “far better” over 4″x 6″ pictures attached to a personalized holiday photo card. There actually is no easy response to this question, however I will contribute a few observations that you will find helpful to take into account when reaching final decision.
While the printing quality of digital prints has improved appreciably, prints produced at photo shops still have a decided edge. This shouldn’t be unexpected given that commercially produced photographs are produced under optimum print conditions using paper stock created specifically to produce uniform high-quality prints. Though I have come across outstanding digital photos using high quality ink jet printers on specially formulated photo papers, this printing technique should be left to experts.with proper printing and developing equipment.
Digitally-reproduced Christmas personalized photo cards are often less expensive than photographs placed on Christmas greeting cards. The cost of digitally printed photo cards is usually a result of the paper weight and originality of the design and style the photo card templates. While many photo greeting cards seem like commercially made junk mail, a few leading design companies have stunning window frames to showcase your photograph.
There’s a widespread false impression that “it is more convenient” to pick a digital photo card over a traditional photomount holiday greeting card. This is certainly not the case. When you print digitally you possess an unlimited selection of color alternatives. We’ve all too often observed the annoyance than sets-in when a client is faced with countless design and color options to print their digital photographs. Engraved frames from reputable printing companies and designers are typically of much higher quality than the limited template selections offered by most online printers.
Crane & Co., two of the leading holiday photo card designers and printers, give the buyer a choice of using adhesive strips to mount your photographs or having the picture printed digitally on the very same top quality paper stock. The cost of both Crane’s and William Arthur’s holiday photo card is identical regardless of printing process is selected. While the standard of photo prints is superior to digitally reproduced pictures, printing your photo card digitally can save you time and $0.19 per photograph print.
To view the many printing options offered, we recommend that you contact a Guild member store in your area to determine which printing process works best for your family photograph this Christmas season.
Richard W. May
Therese Saint Clair







