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Printswell rises like the proverbial Phoenix

Saturday, May 29th, 2010

As readers of the Stationers Guild News are aware, the stationery world was rocked earlier this year when Sweet Pea Designs and Printswell decided to part ways after many years of collaboration.  I am pleased to report that both companies were exhibiting at the National Stationery Show and geared up for what we all hope will be an exciting year. 

I had a long chat with Ralph Dewberry, the CEO of Printswell, regarding the “new” configuration of the company.  Printswell debuted at the Stationery Show with three active lines and an additional four that will be coming on line by September:

Printswell provides the printing and fulfillment services for these seven product lines.  Using a state-of-the-art Indigo printer, Mr. Dewberry seemed confident that he would be able to meet the expected demand of a vibrant holiday season.   With a network of over 2,000 dealers, Printswell is now in a position to begin fulfilling orders (both Internet and through the Albums) that had been disrupted when Printswell was no longer authorized to use Sweet Pea’s designs.  Dealers were encouraged to order albums at the Printswell booth and, in fact, this offer has been extended until June 30th for those who were not able to take advantage of this offer in May.

Many stationers have used the Printswell affiliate program website to leverage their online sales.  Certainly, the revamped website looks poised to help reanimate sales.  Those with questions on Printswell’s affiliate program should contact Rick Peyton, the Fullfillment Coordinator.

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