As most of you are no doubt aware, I have written extensively on how important it is to claim your business on Google. This service is FREE and THE MOST IMPORTANT ADVERTISING AND PUBLIC RELATIONS INVESTMENT YOU CAN MAKE! Google has just made it more so, by eliminating other “local” search directories from search queries that contain a local qualifier. For instance, if one is looking for “wedding invitations Omaha” on Google you will no longer be able to find directories such as local.com or YELP search rersults. With one deft stroke, Google has killed the competition for local search directories that have been piggy-backing for free on their search network.
Here is what you need to do:
- If you have not claimed your business on Google, do so immediately. It is simple, FREE and the most valuable investment you can make. Just click on the hyperlink and do it now. It takes about 15 minutes.
- If your store is listed on Google, make sure you spruce it up with photographs and other goodies. Post a couple of videos of your store on YouTube and have it linked to your local listing. YouTube is owned by Google and they love to see you playing the game.
- Visit getlisted.org and see how you rank for local search. It is FREE and simple and I would certainly follow the hyperlinks and get listed on these five local search registeries.
Over the next couple of months, I will be rolling out a few inexpensive and easy business strategies to position your business for online search.