Crane & Co. confirms co-branding with Martha Stewart
Monday, March 30th, 2009In an email message to their dealers, Crane & Co. confirmed that they will shortly launch a full line of co-branded social stationery products with Martha Stewart Living Omnimedia, Inc. According to the email, the Martha Stewart Stationery Weddings ensemble will debut at the National Stationery Show in New York in mid-May.
Crane’s message indicates that the Martha Stewart wedding stationery will feature 24 invitation suites comprised of wedding invitations, save-the-dates, and response cards reflecting Martha’s “unique style.” Crane & Co.’s association with Martha Stewart follows similar co-branding initiatives with Kate Spade and Disney. Orders from Crane dealers will only be accepted electronically through Crane & Co.’s proprietary Personalized Design Studio (PDS).