Digitally Printed Holiday Greeting Photo Cards
Tuesday, December 6th, 2011Together with the convenience of digital cameras and advances in offset publishing, this holiday season quite a few households will digitally print family pictures right on their annual Christmas greeting card. What can be simpler? Just upload your photograph to an online printer, choose a template, crop your image, click the print button and your printed Christmas greeting cards are shipped to your residence.
This appears to be an idyllic situation, but photography professionals unwaveringly insist that digitally-imprinted Christmas photo cards aren’t nearly as enticing as pictures mounted on the card. One seasoned stationery store owner and recreational photographer said, “Digitally reproduced photo cards simply don’t have the high quality and print image resolution of photographs developed by a commercial printer. Some digital photo greeting cards are quite quite attractive, however, if you do a comparison side-by-side, the actual difference is pretty obvious: Photomount greeting cards win hands-down.”
Not everybody would accept this evaluate, but plainly if you consider the “convenience factor” and lower overall cost, it is no shock that buyers have moved in the direction of digital holiday cards. “Let’s be realistic,” remarked this knowledgeable stationery store owner, “you receive an attractive quality holiday photo card – maybe not the best – but you avoid the need for mounting the photographs with adhesive tape.”
Due to this change in consumer purchasing tendencies, main-stream printing firms have moved rapidly to boost their digital printing abilities. Actually, industry leaders, Crane & Co. and William Arthur now provide its clients a choice of printing their photograph on the holiday photo card or placing their photographs on beautifully designed greeting cards – often engraved – with pre-applied adhesive tape.
To see the variations in both printing processes, it is prudent to visit a certified stationery store in your neighborhood to check out printed examples personally. Regardless of what option works for you, a number of printing companies are in the middle of their holiday card sale. Save anywhere for 20% to 50% by ordering your photo greeting cards prior to the end of September.
Sheila May is the owner of Therese Saint Clair, a stationery store located in Greenwich, CT. She writes frequently about photo greeting cards and holiday greeting card trends.







