A popular definition of “true freedom” is when the kids leave home and the dogs die. I’m not sure I agree with this definition because I miss my dogs – actually they were the kid’s dogs that I was obliged to look after. True freedom or not, my mind turns to blogging to occupy my free time. I will write about most anything that strikes my fancy, but mostly I write about stationery and the changing landscape of American towns brought about the digital revolution.
As a compulsive blogger, I was therefore pleased to see the launch of Blog Boutique at the National Stationery Show. Blog Boutique is a blogging resource for time-pressed store owners who want to get their message out about fine stationery and custom imvitations. Blog Boutique is the idea of the talented Holly Bretschneider, the owner of Salutations in Chapel Hill and Charlotte, NC.
Beginning on June 15th, Blog Boutique will offer some 150 articles complete with beautiful images that subscribers may use as articles on their own blogs. I understand that Blog Boutique will be adding some 50 articles a month and paid subscribers can search the database for relevant articles to support their own marketing and informational campaigns. In effect, it works much like a syndicated news service to save store owners the agony and grind of “creating” original content to keep one’s blog relevant.
The basic program permits the subscriber to download up to 4 articles a month for $40 or $10 an article. This is a reasonable price to pay for original content and if you upgrade to the Plus or Ultimate subscription programs you may download more articles and the price per article becomes even less expensive.
Holly is on to a great concept: Leading stationers in the United States need to write frequently and passionately about the industry we love. For those that already have blogs, Blog Boutique might be a useful resource to share the heavy lifting. Those that are thinking about establishing a blog should carefully consider their responsibilities. At minimum, a new blog requires at least 3 articles posted a week to remain relevant. Unless you are willing to make that commitment, it is better not to start in the first place.
One of the issues that I always consider in publishing the same article on multiple websites is the issue of duplicate content. Google doesn’t like to “see” the same information published in multiple websites. Since the purpose of Blog Boutique is not to deceive the search engines, Holly believes that duplicate content is not an issue if articles are used to support good blogging habits. She forwarded an article that addressed the subject of duplicate content as it pertains to syndicated news articles. In any event, I wouldn’t rely entirely on Blog Boutique for my Blog and would certainly pen a few articles of your own. Also, I would suggest that you change the title and perhaps modify the first sentence of the article to give it a more personal touch.
Well done Holly! Fellow stationers, let’s get blogging!
Richard W. May
Thérèse Saint Clair