The Stationers Guild

I heard recently from a fellow stationer that one of her clients had complained that a blind embossed store name on the underside of the envelope flap of a wedding invitation was “cheap” and “overly promotional.”  First of all, blind embossing is not cheap as it requires an additional printing pass and; secondly, while promotional, it is generally regarded within the industry as a symbol of  stationery excellence.

We were both surprised at the client’s reaction considering the fact that she was dressed from head to toe in brand-name merchandise and drives a conspicuously branded automobile.   Perhaps it was a bad hair day, but to complain about a store name blind embossed on the inner flap of an envelope is akin to complaining about a hallmark on a sterling silver frame.

I know of few companies who provide this fast-disappearing touch of stationery excellence.  Although it is not widely known, Crane & Co. still provides this lovely service.  If you are fortunate to receive a letter with a store-imprint on the envelope flap, you can be assured that the sender appreciates fine stationery.

Sheila P. May
Thérèse Saint Clair