The Stationers Guild

Posts Tagged ‘Vera Wang’

Vera Wang: Where fashion and wedding stationery meet

Wednesday, June 6th, 2012

Vera Wang is undoubtedly an icon in the haute couture industry. Her modern designs and her distinctive sense of style have long elevated the bar for wedding dresses and women’s vogue. A number of years back, Vera turned her eye to wedding invitations and high-quality stationery. Coupling with William Arthur, Vera announced her very own collection of stationery which features components from the fashion business, her very own unique oyster-colored cardstock and even a specially created envelope.

Vera Wang Wedding Invitation

A few months ago, Vera entirely revamped On Weddings, her special wedding invitation album. Her completely new styles features 35 one of a kind wedding stationery trousseaus, offering a lot more colors along with an wonderful variety fanciful styles and Vera’s focus on more traditional styles. Vera Wang On Weddings reflects the vintage yet modern and complex aesthetic which has made Vera Wang a fashion icon.

Vera Wang Wedding Invitation

Found here are a few of the stimulating innovative features you’ll find in Vera’s new On Weddings launch:

  • Painted Edge – New to Vera Wang On Weddings, Vera Wang shall be supplying heavy-weight card stock with custom-painted edges, in a wide selection of ink colors. A real statement of luxury, this painted edge design and style is engraved in Lapis and Gold. The monogrammed wreath offers a nod to tradition, while exposing a fancy sensibility.
  • Garden Lace Folder – This spectacular design is inspired by both Vera Wang’s Ready-to-Wear and wedding collections. A whimsical garden of flowers together with a fine mesh of laser-cut wide lace cut away to disclose a delightful collection of background hues. From Raspberry, Peony and Saffron to Grass, Lapis and Indigo, this imaginative and tactile invitation talks to the refined detailing within Vera Wang’s collections.
  • Letterpressed Heart – Daring and fashionable, the terminology and wording for this enchanting invitation is set within the clutches of an over-sized heart. The fun cross-hatching on this design accentuates the tactile characteristics of letterpress printing, as the peony ink gives an obvious femininity.
  • Gold Border -This stunning design comes with a wide band of gold foil on the card edge and the envelope flap. The font style is at once dramatic and sophisticated. Displayed engraved, this fashionable invitation will definitely astound.
  • Black Paper – Last fall, Vera Wang enraptured the fashion world with her Spring 2012 selection of black wedding dresses. Here, the identical drama and allure is mirrored on paper. Gorgeously customized in an exclusive calligraphic typeface, this invitation marries heart and elegance.

We strongly encourage going to a stationery shop in your area to view Vera Wang’s On Weddings personally. If this isn’t practical, see Vera on the web and I’m sure you will agree that this new release is rather distinctive.

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New Wedding Invitation Designs from Vera Wang

Friday, April 6th, 2012

Vera Wang is undoubtedly an icon within the haute couture business. Her fashionable designs and her unique sense of style have long elevated the bar for wedding gowns and women’s vogue. Several years ago, Vera turned her eye to wedding invitations and high-quality stationery. Joining up with William Arthur, Vera unveiled her line of stationery which utilizes aspects of the fashion business, her very own unique oyster-colored cardstock and even a specially created envelope.

Vera Wang Wedding Invitation

A few months ago, Vera fully revamped On Weddings, her trademark wedding invitation album. Her cutting edge styles features 35 one of a kind wedding stationery ensembles, having many more colors along with an astounding variety of whimsical designs and Vera’s take on more conventional styles. Vera Wang On Weddings displays the vintage yet modern and sophisticated aesthetic that’s made Vera Wang a fashion icon.

Vera Wang Wedding Invitation

Found here are just some of the exhilarating brand new features you will find in Vera’s new On Weddings release:

  • Painted Edge – New to Vera Wang On Weddings, Vera Wang shall be offering heavy-weight card stock with custom-painted edges, in lots of ink colors. An honest declaration of extravagance, this painted edge style and design is etched in Lapis and Gold. The unique monogrammed wreath gives a nod to traditions, while revealing a fanciful feeling.
  • Garden Lace Folder – This breathtaking style is stimulated by both Vera Wang’s Ready-to-Wear and bridal selections. A whimsical garden of flowers as well as a mesh of laser-cut wide lace cut off to disclose an exciting collection of background colors. From Raspberry, Peony and Saffron to Grass, Lapis and Indigo, this innovative and tactile invitation speaks to the polished detailing within Vera Wang’s collections.
  • Letterpressed Heart – Dazzling and contemporary, the phrasing for this heart warming invitation is set inside the grip of a lovely over-sized heart. The frolicsome cross-hatching on this invitation accentuates the tactile characteristics of letterpress printing, as the peony ink adds an obvious femininity.
  • Gold Border -This stunning design carries a broad band of gold foil on both the card edge and also the envelope flap. The type is at once impressive and fragile. Shown engraved, this fashionable invitation is sure to astound.
  • Black Paper – Last fall, Vera Wang enraptured the fashion world together with her Spring 2012 selection of black wedding dresses. Here, the identical drama and appeal is mirrored on paper. Gorgeously customized in a proprietary calligraphic font, this invitation marries heart and refinement.

We strongly suggest visiting a stationery shop in your area to see Vera Wang’s On Weddings in person. If this is not easy, see Vera online and I believe you will know that this new release is rather distinctive.

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Vera Wang’s On Weddings

Monday, March 5th, 2012

Vera Wang is undoubtedly an icon in the fashion business. Her contemporary designs and her distinctive sense of style have long set the standard for wedding gowns and women’s fashion. Quite a few years back, Vera turned her focus to wedding invitations and fine stationery. Partnering with William Arthur, Vera unveiled her very own collection of stationery which utilizes components from the fashion business, her own unique oyster-colored cardstock and even a specially created envelope.

Vera Wang Wedding Invitation

Early in 2012, Vera entirely refurbished On Weddings, her special wedding invitation album. Her brand new styles features 35 distinctive wedding stationery trousseaus, displaying many more colors and an wonderful array of whimsical styles and Vera’s take on classical wedding designs. Vera Wang On Weddings demonstrates the timeless yet current and complex beauty that’s made Vera Wang a fashion icon.

Vera Wang Wedding Invitation

Found below are just some of the remarkable latest characteristics you will discover in Vera’s new On Weddings release:

  • Painted Edge – Fresh to Vera Wang On Weddings, Vera Wang shall be delivering heavy-weight card stock with custom-painted edges, in a wide selection of ink colors. A real statement of luxury, this painted edge pattern is imprinted in Lapis and Gold. The monogrammed wreath offers a nod to tradition, while exposing a fanciful feeling.
  • Garden Lace Folder – This stunning design and style is stimulated by both Vera Wang’s Ready-to-Wear and bridal collections. A fancy garden of flowers as well as a mesh of laser-cut wide lace cut off to reveal an exciting array of background colors. From Raspberry, Peony and Saffron to Grass, Lapis and Indigo, this imaginative and responsive invitation speaks to the enhanced detailing within Vera Wang’s collections.
  • Letterpressed Heart – Eye-catching and fashionable, the phrasing for this particular fabulous invitation is located inside the grip of a lovely over-sized heart. The frolicsome cross-hatching on this invitation accentuates the tactile nature of letterpress printing, while the peony ink contributes an overt femininity.
  • Gold Border -This stunning design includes a large band of gold foil on the card edge as well as the envelope flap. The font style is at once impressive and subtle. Shown engraved, this modish invitation is certain to charm.
  • Black Paper – Last fall, Vera Wang enraptured the fashion world together with her Spring 2012 selection of black bridal gowns. Here, the exact same theatre and ambiance is reproduced on cardstock. Beautifully embossed in an exclusive calligraphic font, this invitation marries heart and sophistication.

We clearly suggest visiting a stationery retailer where you live to check out Vera Wang’s On Weddings personally. If this isn’t easy, see Vera online and I’m sure you will know that the new release is rather special.

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Vera Wang: Where fashion and wedding stationery intersect

Thursday, February 16th, 2012

Vera Wang is an icon in the haute couture industry. Her modern-day variations and her distinctive sense of style have long set the standard for wedding gowns and women’s vogue. Quite a few years back, Vera turned her focus to wedding invitations and fine stationery. Partnering with William Arthur, Vera launched her brand of stationery which features elements from the fashion business, her very own exclusive oyster-colored cardstock and even a specially created envelope.

Vera Wang Wedding Invitation

A few months ago, Vera entirely overhauled On Weddings, her trademark wedding invitation album. Her fresh samples features 35 unique wedding stationery ensembles, offering a lot more colors and an amazing variety elaborate styles and Vera’s take on classic designs. Vera Wang On Weddings reflects the timeless yet current and sophisticated beauty that’s made Vera Wang a fashion icon.

Vera Wang Wedding Invitation

Found listed below are several of the exciting unique characteristics you’ll find in Vera’s new On Weddings release:

  • Painted Edge – New to Vera Wang On Weddings, Vera Wang shall be delivering heavy-weight card stock with custom-painted edges, in lots of ink colors. A real statement of extravagance, this painted edge design and style is engraved in Lapis and Gold. The monogrammed wreath provides a nod to tradition, while showing a fancy feeling.
  • Garden Lace Folder – This breathtaking pattern is motivated by both Vera Wang’s Ready-to-Wear and wedding collections. A fancy garden of flowers and a mesh of laser-cut wide lace cut off to disclose a delightful collection of background colors. From Raspberry, Peony and Saffron to Grass, Lapis and Indigo, this imaginative and tactile invitation speaks to the enhanced detailing within Vera Wang’s collections.
  • Letterpressed Heart – Daring and fashionable, the wording with this charming invitation is nestled inside the clutches of an over-sized heart. The frolicsome cross-hatching on this invitation enhances the tactile character of letterpress printing, while the peony ink gives an overt femininity.
  • Gold Border -This magnificent design includes a broad band of gold foil on both the card edge and also the envelope flap. The font is at once stunning and subtle. Shown engraved, this stylish invitation will most definitely astound.
  • Black Paper – Last fall, Vera Wang enraptured the fashion world with her Spring 2012 variety of black bridal dresses. Here, precisely the same theatre and ambiance is replicated on paper. Gorgeously embossed in an exclusive calligraphic font, this invitation marries heart and sophistication.

We highly encourage visiting a stationery retail store in your neighborhood to view Vera Wang’s On Weddings personally. If it isn’t really convenient, see Vera online and I feel you will know that this new release is rather unique.

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Vera Wang On Weddings: News Release

Saturday, January 28th, 2012

William Arthur, in partnership with Vera Wang, has just announced the introduction of the new Vera Wang On Weddings collection of personalized wedding stationery. This volume abounds with tactile embellishments, playful proportions, and a palette that is both elegant and unexpected.  Found below are excerpts of the news release.

Inspired by Vera Wang’s bridal and ready-to-wear lines, Vera Wang On Weddings reflects the classic yet modern and sophisticated aesthetic that has made Vera Wang a fashion icon. Vera Wang On Weddings is available at select fine stationers nationwide, and online at www.williamarthur.com.

With over 35 unique wedding stationery trousseau’s, an incredible range of whimsy and elegance is captured on each page including:

  • Gold Border:  This spectacular design features a broad band of gold foil on both the card edge and the envelope flap. The type is at once dramatic and delicate. Shown engraved, this chic invitation is sure to captivate.
  • Black Paper:  This fall, Vera Wang enraptured the fashion world with her Spring 2012 collection of black bridal gowns. Here, the same drama and romance is reflected on paper. Gorgeously engraved in a proprietary calligraphic font, this invitation marries spirit and sophistication.
  • Garden Lace Folder:  This sensational design is inspired by both Vera Wang’s Ready-to-Wear and bridal collections. A whimsical garden of flowers and a mesh of laser-cut lace cut away to reveal a vibrant range of background colors. From Raspberry, Peony and Saffron to Grass, Lapis and Indigo, this innovative and tactile invitation speaks to the refined detailing within Vera Wang’s collections.
  • Letterpressed Heart:  Bold and contemporary, the wording for this charming invitation is nestled within the clutches of an over-sized heart. The playful cross-hatching on this design accentuates the tactile nature of letterpress printing, while the peony ink adds an overt femininity.
  • Painted Edge:  New to Vera Wang On Weddings, Vera Wang will be offering heavy-weight card stock with custom-painted edges, in dozens of ink colors. A true statement of luxury, this design is engraved in Lapis and Gold. The unique monogrammed wreath gives a nod to tradition, while revealing a whimsical sensibility.

With a broad and versatile range of colors, textures and details to choose from, the new Vera Wang On Weddings collection of invitations and stationery suites perfectly captures the designer’s unique balance of sophistication and charm.

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Vera Wang Wedding Invitations

Sunday, January 16th, 2011

The Vera Wang Folio Collection released last Fall consists of four folios:  Wedding Accents, Invitations, Writing Papers and Design Elements.   Her new Folio Collection is a significant departure from Vera Wang’s On Weddings album that was released at the National Stationery Show in 2009.

Vera’s Folio Collection is the result of an intense collaborative effort between Vera Wang and the designers at William Arthur, where Vera’s creative motifs and eye for fashion are faithfully reproduced on quality paper.   It is obvious that William Arthur and Vera Vang have spared no effort to produce invitations and stationery that capture Vera’s elegant style and passion for expression.  Clearly, Vera Wang and William Arthur have a symbiotic relationship which, in my estimation, define how “branding” should be done in the stationery industry.

The Folio Collection features five new paper colors with offerings from the invitation to wedding reception coasters.  In addition, there is a wider selection of paper sizes and formats, 14 new patterns in a new digital palette and much more design flexibility overall.  A useful new addition was a detachable reply card (perforated) that works well for both weddings and corporate events.

In addition to the innovative use of texture which runs through the suite of Vera’s invitation designs, there is also the inspired use of calligraphy and floral motifs which seems to extend the invitation into space using full-bleed printing.  “These opulent invitations are simply delicious to touch,” commented one very impressed stationer.  We too believe that you will find the papers and design elements of Vera’ new Folio Collection a heady start for creating your own custom wedding invitations.

We strongly recommend that you contact a stationer in your neighborhood to see Vera’s Folio Collection in person.  For helpful hints on selecting your wedding invitation, please download our FREE wedding invitation guide.

Sheila P. May
Thérèse Saint Clair

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Wedding Stationery Promotion

Wednesday, September 15th, 2010

William Arthur, one of the leading wedding stationery and wedding invitation designers in the United States, has recently announced that for the “first time” they are offering a seasonal promotion on all wedding sales from William Arthur.   Now through November 1st, each purchase of 75 or more personalized pieces of wedding stationery (invitation, response card, informal note, rehearsal dinner invitation, etc.) will receive an additional 25 free (same item and copy).  This offer extends to William Arthur’s wedding album collection and Vera Wang On Weddings and Vera Wang Celebrations.

William Arthur Wedding Invitation

William Arthur Terracotta Wedding Invitation

William Arthur has signficantly augmented its line and together with their beautiful array of papers, printing options and customization features is a perennial favorite for bridal couples.   If you are seeking a high quality wedding invitation or wedding stationery to celebrate this important event in your life, William Arthur is certainly worth a look. 

Vera Wang On Weddings

Earlier this year, Vera Wang introduced her latest wedding stationery collection called Vera Wang On Weddings.  Featuring spectacular new customization options and incorporating her elegant sense of style, Vera’s new line of wedding invitations has drawn rave reviews from experienced stationers across the United States and abroad.

Vera Wang Wedding Invitation

Vera Wang Wedding Invitation

Both William Arthur and Vera Wang have much to offer. Visit a qualified stationery store in your neighborhood for more details on this “first time” wedding stationery promotion from William Arthur. You will be glad you did.

Richard W. May
Therese Saint Clair

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Vera Wang and William Arthur: A Marriage Made in Heaven

Saturday, July 10th, 2010

This year at the National Stationery Show (“NSS”) I had a sneak preview of the new Vera Wang Folio Collection that will be released this Fall (sometime in October is the planned release date).  While many of the final sample invitations and stationery are still in the production phase, the Vera Wang Folio Collection will consist of four folios:  Wedding Accents, Invitations, Writing Papers and Design Elements.  From what I saw, we are all in for a big treat with this vibrant and feature-rich collection that captures Vera’s distinctive style.

Meghan Carey

Meghan Carey and Vera Wang Gown

Meghan Carey, the enthusiastic “Lead Designer for Vera Wang Fine Papers” walked me through the new Vera Wang Folio Collection.  As you may recall, I had a lengthy conversation with Meghan and Lisa Blinn of William Arthur regarding Vera’s Wang’s On Weddings that was released at the 2009 National Stationery Show.  It is clear that William Arthur and Vera Vang have spared no effort to produce invitations and stationery that capture Vera’s elegant style and passion for expression.  This is a welcome relief for many of us in the  industry who often see “brand names” attached to generic papers and formula designs with little thought of creating something distinctive and beautiful.  Clearly, Vera Wang and William Arthur have a symbiotic relationship which, in my estimation, define how “branding” should be done in the stationery industry.

Without going into too many details – which I plan to cover when the Folio Collection is released –  Vera’s new collection will introduce five new paper colors with offerings from the invitation to wedding reception coasters.  In addition, there will be a wider selection of paper sizes and formats, 14 new patterns in a new digital palette and much more design flexibility overall.  One of the features I felt was most clever was a detachable reply card (perforated) that works well for corporate events.

Vera Wang and William Arthur seems to be a marriage made in heaven.  Vera’s bold and contemporary fabric designs have been faithfully reproduced on paper by William Arthur’s talented designers.  We are very much looking forward to the release of Vera’s Folio collection later this fall.

Sheila P. May
Thérèse Saint Clair

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Vera Wang: The art of designing wedding invitations

Tuesday, June 16th, 2009

 With the lavish introduction of the new Vera Wang On Weddings at the 2009 National Stationery Show, I was curious to learn how Vera’s inspired fabric creations were so faithfully recreated on paper. I was fortunate to have an extended discussion with talented designer Meghan Carey, Lead Vera Wang Designer for William Arthur, and Lisa Blinn, William Arthur’s Vice President of Design. The fruits of that enlightening discussion are summarized below.

Meghan Carey with Vera Wang Necklace

Meghan Carey with Vera Wang Necklace

 

I think it is fair to say that Vera’s new wedding invitation designs have matured since they were first introduced at the 2005 National Stationery Show. The original designs were unmistakably Vera’s: the stylish oyster-colored paper, the geometric rigor applied to paper sizes and envelopes and Vera’s ever-present wedding motifs that permeated the invitation and envelope lining samples. The new designs reflect an unwavering confidence in translating Vera’s inspirational patterns to paper. As Lisa remarks, “we understand Vera’s aesthetic and tactile sensibility.”

 

It is hard to believe that the new wedding invitations album went from design to approval by Vera in just over 3 months. Most paper designers take between 12 to 18 months to produce a new line. Meghan and Lisa immersed themselves in Vera’s world by attending Runway Shows and design and fabric conferences to distill the elements that make Vera’s designs so unmistakably Vera. The secret was to translate these tactile designs to paper using the cutting-edge printing capabilities of William Arthur.

Vera Wang Wedding Invitation

New Vera Wang Wedding Invitation

 

One new design element that features prominently in this new album is the kalogram: a term that refers to a monogram using a person’s full name. Note: This is a great word for Scrabble enthusiasts when you have an “a” rather than an “i”.  Their beauty is unmistakable and adds a level of sophistication not often encountered in fine invitations. New type styles and exaggerated motifs add a level of stylish playfulness that was not generally available in Vera’s initial wedding album.

 

Grosgrain is a textured pattern ribbon often found in Vera’s clothing designs. This grosgrain pattern is faithfully reproduced on the invitation sample above through engraving. I actually had to run my finger across the ridges of the engraved design to convince myself it wasn’t ribbon. There are many more surprises as you leaf through Vera’s new album, but I encourage you to visit a Guild Member store in your neighborhood that carries Vera to “touch” these great designs for yourself.

 

I could go on and describe how the ruched tulle or damask patterns in Vera’s ready-to-wear line have been incorporated into these new invitations, but it is best to see her new album in person. While William Arthur will sell Vera’s invitations online, there is no substitute for visiting an experienced stationer who can assist you with customization options that are not easily available online. Contact a Guild Member store in your neighborhood to see the new Vera Wang On Weddings invitation album.

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New Vera Wang Wedding Invitations

Saturday, May 30th, 2009

I had the opportunity to preview the new Vera Wang wedding invitation collection at the National Stationery Show.   Vera’s new wedding invitation line will be available in mid-June.  These remarkable new designs represent a substantial evolution from Vera’s original wedding invitation designs that were first introduced in 2005 by William Arthur.

Vera Wang On Weddings Display at NSS

Vera Wang On Weddings Display at NSS

 

While the original designs were grouped around four major themes inspired by Vera Wang’s bridal personalities, the new release is more eclectic reflecting the sentiment that today’s brides simply don’t want to be characterized.  Vera Wang’s consummate good taste is manifest in all of the sample designs, but many more customization options are now available to create a totally unique wedding invitation.  The sample invitations displayed in the new Vera Wang On Weddings invitation album are bold, colorful and contemporary. 

 

William Arthur’s design team goes to unprecedented lengths to incorporate the “feel” and texture of Vera Wang’s fabrics and the sophisticated designs which distinguish her line.  In addition to the innovative use of texture which runs through the suite of Vera’s invitation designs, there is also the inspired use of calligraphy and floral motifs which seems to extend the invitation into space using full-bleed printing.  “These opulent invitations are simply delicious to touch,” commented one very impressed stationer.

 

I had a fascinating discussion with Meghan Carey and Lisa Blinn of William Arthur regarding the design process.  It is evident that they have immersed themselves into Vera’s world of “tactile sensibility” and these new wedding invitation designs clearly represent a seamless transition from fabric to paper without dropping a stitch.  Vera Wang On Weddings is simply the haute couture of paper design.    Congratulations to William Arthur and Vera Wang for this stunning display of paper artistry. 

Meghan Carey with Vera Bridesmaid Dress

Meghan with Vera Bridesmaid Dress

 

While I will have more to say about the design process in a later Blog, this new wedding album “connects” on many different levels.    Vera’s collection of invitation designs work for most everybody.   The simple and elegant classic lines are still there, but hundreds of other design motifs, colors and type styles are available to create a truly contemporary wedding invitation.  In fact, mixing and matching the “old” with the “new” is a great way to stamp your personality on the invitation while remaining true to traditional invitation designs. 

 

What surprised me most is that Vera’s wedding invitations are reasonably priced.  For instance, 100 thermographed invitations with envelope and a reply card set can be purchased for under $600.  Needless to say, two-color printing, engraving and letterpress will cost more, but no one should be deterred from taking a look at these bold new designs from Vera Wang and William Arthur. 

 

The new Vera Wang On Weddings album will be released to dealers on June 12 and will also be available online at William Arthur.    For those that are tactilely inclined, we strongly recommend that you contact a Guild Member store in your neighborhood to see Vera’s new line of wedding invitations.   Working with an experienced stationer in your neighborhood is the best way to design your custom Vera Wang wedding invitation and feel the subtle textures of her new designs. 

 

 

 

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